1.
Wharton C. Advertising as culture [Internet]. Bristol: Intellect; 2013. Available from: https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=1114558
2.
Pickering M. Research methods for cultural studies [Internet]. Edinburgh: Edinburgh University Press; 2008. Available from: http://www.vlebooks.com/vleweb/product/openreader?id=Falmouth&isbn=9780748631193
3.
Oliver P. The student’s guide to research ethics [Internet]. Second edition. Berkshire, England: Open University Press, McGraw-Hill Education; 2010. Available from: https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=557103
4.
Bryman A. Social research methods. Fifth edition. Oxford: Oxford University Press; 2016.
5.
Ruane JM. Introducing social research methods: essentials for getting the edge [Internet]. Chichester, England: Wiley Blackwell; 2016. Available from: https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=4187341
6.
Wardle J. Developing advertising with qualitative research [Internet]. [Thousand Oaks, Calif: SAGE]; 2010. Available from: https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?pq-origsite=primo&docID=343974
7.
Okazaki S, Mueller B. Global advertising: insights from multiple markets [Internet]. Bradford, England: Emerald Group Publishing; 2007. Available from: https://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=2502068610005136&institutionId=5136&customerId=5135
8.
Mitchell KM, Clark AM. Five Steps to Writing More Engaging Qualitative Research. International Journal of Qualitative Methods [Internet]. 2018 Dec;17(1). Available from: https://go.openathens.net/redirector/falmouth.ac.uk?url=http://journals.sagepub.com/doi/pdf/10.1177/1609406918757613
9.
Nair SR. Marketing research [Internet]. Rev. ed. Mumbai [India]: Himalaya Pub. House; 2009. Available from: https://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=2500611550005136&institutionId=5136&customerId=5135
10.
Cottrell S. Critical thinking skills: developing effective analysis and argument [Internet]. 2nd ed. Basingstoke: Palgrave Macmillan; 2011. Available from: http://www.vlebooks.com/vleweb/product/openreader?id=Falmouth&isbn=9780230344891
11.
The Future 100: Trends and change to watch in 2018 | WARC [Internet]. Available from: https://proxy.openathens.net/login?entityID=https%3A%2F%2Fshibboleth.falmouth.ac.uk%2Fidp%2Fshibboleth&qurl=https://www.warc.com/content/article/warc-research/the_future_100_trends_and_change_to_watch_in_2018/117631
12.
Looking in through outdoor: a socio-cultural and historical perspective on ... International Journal of Advertising [Internet]. 2015; Available from: http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=108625390&site=ehost-live&authtype=shib&custid=s9799604
13.
250 years of genius: The evolution of Guinness advertising [Internet]. Available from: http://www.thejournal.ie/250-years-of-genius-the-evolution-of-guinness-advertising-382849-Mar2012/
14.
MEANING MATTERS. Journal of Advertising [Internet]. 2010; Available from: http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=51313137&site=ehost-live&authtype=shib&custid=s9799604
15.
Diaz AC. GRAB YOUR HEADSET: PRODUCERS PLUNGE INTO VIRTUAL REALITY. 86(3). Available from: http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=100982398&site=ehost-live&authtype=shib&custid=s9799604
16.
Cogley, Michael. Virtual reality: Advertising in a world that isn’t quite our own. Sunday Independent [Internet]. Available from: https://search.proquest.com/docview/1797769988?pq-origsite=summon&accountid=15894
17.
Ben-Ur J, Mai E (Shirley), Yang J. Hedonic Consumption in Virtual Reality. Journal of Internet Commerce [Internet]. 2015 Jul 3;14(3):406–423. Available from: https://www.tandfonline.com/doi/pdf/10.1080/15332861.2015.1081792?casa_token=c0srlxaztYYAAAAA:HsSGrzv-KkUfDAonKVRidhfV-W_Gk29_j-9t1MBA-e9wJyQUr3DOYoYTIW--NB-9I2qQwzCMbZxg5A
18.
Southgate D, Westoby N, Page G. Creative determinants of viral video viewing. International Journal of Advertising. 2010 Jan;29(3):349–368.
19.
Heath R, Hyder P. Measuring the Hidden Power of Emotive Advertising. International Journal of Market Research. 2005 Sep;47(5):467–486.
20.
Chrzanowska J. Interviewing groups and individuals in qualitative market research [Internet]. [Thousand Oaks, Calif: SAGE]; 2010. Available from: https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=343978
21.
Lawlor, Margaret-Anne1Prothero, Andrea2. Exploring children’s understanding of television advertising - beyond the advertiser’s perspective. European Journal of Marketing. 2008;42(11):1203–1223.
22.
Montes C, Roca D. El liderazgo femenino en la creatividad publicitaria. Cuadernos.info [Internet]. 2016 Dec 5;(39):113–131. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=123946052&site=ehost-live&authtype=shib&custid=s9799604
23.
Moeran B. Ethnography at work [Internet]. New York: Berg; 2006. Available from: https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=487181
24.
Desai P. Methods beyond interviewing in qualitative market research [Internet]. [Thousand Oaks, Calif: SAGE]; 2010. Available from: https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?pq-origsite=primo&docID=343977
25.
Jayasinghe L, Ritson M. Everyday Advertising Context: An Ethnography of Advertising Response in the Family Living Room. Journal of Consumer Research. 2013 Jun 1;40(1):104–121.
26.
Fowler K, Thomas V. A content analysis of male roles in television advertising: Do traditional roles still hold? Journal of Marketing Communications. 2015 Sep 3;21(5):356–371.
27.
Segev S, Fernandes J, Hong C. Is Your Product Really Green? A Content Analysis to Reassess Green Advertising. Journal of Advertising. 2016 Jan 2;45(1):85–93.
28.
Caldas-Coulthard CR. Body branded. Journal of Language and Politics. 2008 Dec 31;7(3):451–470.
29.
Chen SH, Lee KP. The Role of Personality Traits and Perceived Values in Persuasion: an Elaboration Likelihood Model Perspective on Online Shopping. Social Behavior and Personality: an international journal. 2008 Nov 1;36(10):1379–1399.
30.
Malthouse EC, Li H. Opportunities for and Pitfalls of Using Big Data in Advertising Research. Journal of Advertising. 2017 Apr 3;46(2):227–235.
31.
Liu X, Burns AC, Hou Y. An Investigation of Brand-Related User-Generated Content on Twitter. Journal of Advertising. 2017 Apr 3;46(2):236–247.
32.
Cheng H. The handbook of international advertising research [Internet]. First edition. Malden, Massachusetts: John Wiley & Sons; 2014. Available from: http://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=1142557030005136&institutionId=5136&customerId=5135
33.
Rossiter JR, Percy L. Methodological Guidelines for Advertising Research. Journal of Advertising. 2017 Jan 2;46(1):71–82.
34.
Riffe D, Lacy S, Fico F. Analyzing media messages: using quantitative content analysis in research [Internet]. Third edition. New York: Routledge; 2014. Available from: http://www.vlebooks.com/vleweb/product/openreader?id=Falmouth&isbn=9780203551691
35.
Pardun CJ, editor. Advertising and society: an introduction [Internet]. 2nd ed. Chichester, West Sussex, England: Wiley Blackwell; 2014. Available from: http://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=1142557070005136&institutionId=5136&customerId=5135
36.
Hackley CE, Hackley RA. Advertising & promotion. Fourth edition. Los Angeles: SAGE; 2018.
37.
Hart C, Open University. Doing a literature review: releasing the social science research imagination. London: SAGE; 1998.
38.
The Future 100: 2018 - JWT Intelligence [Internet]. Available from: https://www.jwtintelligence.com/trend-reports/the-future-100-2018/
