@article{Ben-Ur_Mai_Yang_2015, title={Hedonic Consumption in Virtual Reality}, volume={14}, url={https://www.tandfonline.com/doi/pdf/10.1080/15332861.2015.1081792?casa_token=c0srlxaztYYAAAAA:HsSGrzv-KkUfDAonKVRidhfV-W_Gk29_j-9t1MBA-e9wJyQUr3DOYoYTIW--NB-9I2qQwzCMbZxg5A}, DOI={10.1080/15332861.2015.1081792}, number={3}, journal={Journal of Internet Commerce}, author={Ben-Ur, Joseph and Mai, Enping (Shirley) and Yang, Jun}, year={2015}, month={Jul}, pages={406–423} }
@book{Bryman_2016, address={Oxford}, edition={Fifth edition}, title={Social research methods}, publisher={Oxford University Press}, author={Bryman, Alan}, year={2016} }
@article{Caldas-Coulthard_2008, title={Body branded}, volume={7}, DOI={10.1075/jlp.7.3.06ros}, number={3}, journal={Journal of Language and Politics}, author={Caldas-Coulthard, Carmen Rosa}, year={2008}, month={Dec}, pages={451–470} }
@article{Chen_Lee_2008, title={The Role of Personality Traits and Perceived Values in Persuasion: an Elaboration Likelihood Model Perspective on Online Shopping}, volume={36}, DOI={10.2224/sbp.2008.36.10.1379}, number={10}, journal={Social Behavior and Personality: an international journal}, author={Chen, Shu -Hui and Lee, Kuan -Ping}, year={2008}, month={Nov}, pages={1379–1399} }
@book{Cheng_2014, address={Malden, Massachusetts}, edition={First edition}, title={The handbook of international advertising research}, url={http://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=1142557030005136&institutionId=5136&customerId=5135}, publisher={John Wiley & Sons}, author={Cheng, Hong}, year={2014} }
@book{Chrzanowska_2010, address={[Thousand Oaks, Calif}, title={Interviewing groups and individuals in qualitative market research}, volume={2}, url={https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=343978}, publisher={SAGE]}, author={Chrzanowska, Joanna}, year={2010} }
@article{Cogley, Michael, title={Virtual reality: Advertising in a world that isn’t quite our own}, url={https://search.proquest.com/docview/1797769988?pq-origsite=summon&accountid=15894}, journal={Sunday Independent}, author={Cogley, Michael} }
@book{Cottrell_2011, address={Basingstoke}, edition={2nd ed}, title={Critical thinking skills: developing effective analysis and argument}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Falmouth&isbn=9780230344891}, publisher={Palgrave Macmillan}, author={Cottrell, Stella}, year={2011} }
@book{Desai_2010, address={[Thousand Oaks, Calif}, title={Methods beyond interviewing in qualitative market research}, volume={3}, url={https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?pq-origsite=primo&docID=343977}, publisher={SAGE]}, author={Desai, Philly}, year={2010} }
@article{Diaz, title={GRAB YOUR HEADSET: PRODUCERS PLUNGE INTO VIRTUAL REALITY}, volume={86}, url={http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=100982398&site=ehost-live&authtype=shib&custid=s9799604}, number={3}, author={Diaz, Ann-Christine} }
@article{Fowler_Thomas_2015, title={A content analysis of male roles in television advertising: Do traditional roles still hold?}, volume={21}, DOI={10.1080/13527266.2013.775178}, number={5}, journal={Journal of Marketing Communications}, author={Fowler, Kendra and Thomas, Veronica}, year={2015}, month={Sep}, pages={356–371} }
@book{Hackley_Hackley_2018, address={Los Angeles}, edition={Fourth edition}, title={Advertising & promotion}, publisher={SAGE}, author={Hackley, Christopher E. and Hackley, Rungpaka Amy}, year={2018} }
@book{Hart_Open University_1998, address={London}, title={Doing a literature review: releasing the social science research imagination}, publisher={SAGE}, author={Hart, Chris and Open University}, year={1998} }
@article{Heath_Hyder_2005, title={Measuring the Hidden Power of Emotive Advertising}, volume={47}, DOI={10.1177/147078530504700504}, number={5}, journal={International Journal of Market Research}, author={Heath, Robert and Hyder, Pam}, year={2005}, month={Sep}, pages={467–486} }
@article{Jayasinghe_Ritson_2013, title={Everyday Advertising Context: An Ethnography of Advertising Response in the Family Living Room}, volume={40}, DOI={10.1086/668889}, number={1}, journal={Journal of Consumer Research}, author={Jayasinghe, Laknath and Ritson, Mark}, year={2013}, month={Jun}, pages={104–121} }
@article{Lawlor, Margaret-Anne1Prothero, Andrea2_2008, title={Exploring children’s understanding of television advertising - beyond the advertiser’s perspective.}, volume={42}, DOI={10.1108/03090560810903046}, number={11}, journal={European Journal of Marketing}, author={Lawlor, Margaret-Anne1Prothero, Andrea2}, year={2008}, pages={1203–1223} }
@article{Liu_Burns_Hou_2017, title={An Investigation of Brand-Related User-Generated Content on Twitter}, volume={46}, DOI={10.1080/00913367.2017.1297273}, number={2}, journal={Journal of Advertising}, author={Liu, Xia and Burns, Alvin C. and Hou, Yingjian}, year={2017}, month={Apr}, pages={236–247} }
@article{Malthouse_Li_2017, title={Opportunities for and Pitfalls of Using Big Data in Advertising Research}, volume={46}, DOI={10.1080/00913367.2017.1299653}, number={2}, journal={Journal of Advertising}, author={Malthouse, Edward C. and Li, Hairong}, year={2017}, month={Apr}, pages={227–235} }
@article{Mitchell_Clark_2018, title={Five Steps to Writing More Engaging Qualitative Research}, volume={17}, url={https://go.openathens.net/redirector/falmouth.ac.uk?url=http://journals.sagepub.com/doi/pdf/10.1177/1609406918757613}, DOI={10.1177/1609406918757613}, number={1}, journal={International Journal of Qualitative Methods}, author={Mitchell, Kim M. and Clark, Alexander M.}, year={2018}, month={Dec} }
@book{Moeran_2006, address={New York}, title={Ethnography at work}, url={https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=487181}, publisher={Berg}, author={Moeran, Brian}, year={2006} }
@article{Montes_Roca_2016, title={El liderazgo femenino en la creatividad publicitaria}, url={http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=123946052&site=ehost-live&authtype=shib&custid=s9799604}, DOI={10.7764/cdi.39.1039}, number={39}, journal={Cuadernos.info}, author={Montes, Clara and Roca, David}, year={2016}, month={Dec}, pages={113–131} }
@book{Nair_2009, address={Mumbai [India]}, edition={Rev. ed}, title={Marketing research}, url={https://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=2500611550005136&institutionId=5136&customerId=5135}, publisher={Himalaya Pub. House}, author={Nair, Suja R.}, year={2009} }
@book{Okazaki_Mueller_2007, address={Bradford, England}, title={Global advertising: insights from multiple markets}, volume={24, no. 5}, url={https://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=2502068610005136&institutionId=5136&customerId=5135}, publisher={Emerald Group Publishing}, author={Okazaki, Shintaro and Mueller, Barbara}, year={2007} }
@book{Oliver_2010, address={Berkshire, England}, edition={Second edition}, title={The student’s guide to research ethics}, url={https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=557103}, publisher={Open University Press, McGraw-Hill Education}, author={Oliver, Paul}, year={2010} }
@book{Pickering_2008, address={Edinburgh}, title={Research methods for cultural studies}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Falmouth&isbn=9780748631193}, publisher={Edinburgh University Press}, author={Pickering, Michael}, year={2008} }
@book{Riffe_Lacy_Fico_2014, address={New York}, edition={Third edition}, title={Analyzing media messages: using quantitative content analysis in research}, url={http://www.vlebooks.com/vleweb/product/openreader?id=Falmouth&isbn=9780203551691}, publisher={Routledge}, author={Riffe, Daniel and Lacy, Stephen and Fico, Frederick}, year={2014} }
@article{Rossiter_Percy_2017, title={Methodological Guidelines for Advertising Research}, volume={46}, DOI={10.1080/00913367.2016.1182088}, number={1}, journal={Journal of Advertising}, author={Rossiter, John R. and Percy, Larry}, year={2017}, month={Jan}, pages={71–82} }
@book{Ruane_2016, address={Chichester, England}, title={Introducing social research methods: essentials for getting the edge}, url={https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=4187341}, publisher={Wiley Blackwell}, author={Ruane, Janet M.}, year={2016} }
@article{Segev_Fernandes_Hong_2016, title={Is Your Product Really Green? A Content Analysis to Reassess Green Advertising}, volume={45}, DOI={10.1080/00913367.2015.1083918}, number={1}, journal={Journal of Advertising}, author={Segev, Sigal and Fernandes, Juliana and Hong, Cheng}, year={2016}, month={Jan}, pages={85–93} }
@article{Southgate_Westoby_Page_2010, title={Creative determinants of viral video viewing}, volume={29}, DOI={10.2501/S0265048710201221}, number={3}, journal={International Journal of Advertising}, author={Southgate, Duncan and Westoby, Nikki and Page, Graham}, year={2010}, month={Jan}, pages={349–368} }
@book{Wardle_2010, address={[Thousand Oaks, Calif}, title={Developing advertising with qualitative research}, volume={6}, url={https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?pq-origsite=primo&docID=343974}, publisher={SAGE]}, author={Wardle, Judith}, year={2010} }
@book{Wharton_2013, address={Bristol}, title={Advertising as culture}, url={https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=1114558}, publisher={Intellect}, author={Wharton, Chris}, year={2013} }
@article{MEANING MATTERS._2010, url={http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=51313137&site=ehost-live&authtype=shib&custid=s9799604}, journal={Journal of Advertising}, year={2010} }
@book{Pardun_2014, address={Chichester, West Sussex, England}, edition={2nd ed}, title={Advertising and society: an introduction}, url={http://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=1142557070005136&institutionId=5136&customerId=5135}, publisher={Wiley Blackwell}, year={2014} }
@article{Looking in through outdoor: a socio-cultural and historical perspective on ..._2015, url={http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=108625390&site=ehost-live&authtype=shib&custid=s9799604}, journal={International Journal of Advertising}, year={2015} }
@misc{The Future 100: Trends and change to watch in 2018 | WARC, url={https://proxy.openathens.net/login?entityID=https%3A%2F%2Fshibboleth.falmouth.ac.uk%2Fidp%2Fshibboleth&qurl=https://www.warc.com/content/article/warc-research/the_future_100_trends_and_change_to_watch_in_2018/117631} }
@misc{250 years of genius: The evolution of Guinness advertising, url={http://www.thejournal.ie/250-years-of-genius-the-evolution-of-guinness-advertising-382849-Mar2012/} }
@misc{The Future 100: 2018 - JWT Intelligence, url={https://www.jwtintelligence.com/trend-reports/the-future-100-2018/} }
