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Caldas-Coulthard, Carmen Rosa. ‘Body Branded’. Journal of Language and Politics 7.3 (2008): 451–470. Web.
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Cheng, Hong. The Handbook of International Advertising Research. First edition. Malden, Massachusetts: John Wiley & Sons, 2014. Web. <http://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=1142557030005136&institutionId=5136&customerId=5135>.
Chrzanowska, Joanna. Interviewing Groups and Individuals in Qualitative Market Research. Vol. 2. [Thousand Oaks, Calif: SAGE], 2010. Web. <https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=343978>.
Cogley, Michael. ‘Virtual Reality: Advertising in a World That Isn’t Quite Our Own’. Sunday Independent n. pag. Web. <https://search.proquest.com/docview/1797769988?pq-origsite=summon&accountid=15894>.
Cottrell, Stella. Critical Thinking Skills: Developing Effective Analysis and Argument. 2nd ed. Basingstoke: Palgrave Macmillan, 2011. Web. <http://www.vlebooks.com/vleweb/product/openreader?id=Falmouth&isbn=9780230344891>.
Desai, Philly. Methods beyond Interviewing in Qualitative Market Research. Vol. 3. [Thousand Oaks, Calif: SAGE], 2010. Web. <https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?pq-origsite=primo&docID=343977>.
Diaz, Ann-Christine. ‘GRAB YOUR HEADSET: PRODUCERS PLUNGE INTO VIRTUAL REALITY’. 86.3 n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=100982398&site=ehost-live&authtype=shib&custid=s9799604>.
Fowler, Kendra, and Veronica Thomas. ‘A Content Analysis of Male Roles in Television Advertising: Do Traditional Roles Still Hold?’ Journal of Marketing Communications 21.5 (2015): 356–371. Web.
Hackley, Christopher E., and Rungpaka Amy Hackley. Advertising & Promotion. Fourth edition. Los Angeles: SAGE, 2018. Print.
Hart, Chris and Open University. Doing a Literature Review: Releasing the Social Science Research Imagination. London: SAGE, 1998. Print.
Heath, Robert, and Pam Hyder. ‘Measuring the Hidden Power of Emotive Advertising’. International Journal of Market Research 47.5 (2005): 467–486. Web.
Jayasinghe, Laknath, and Mark Ritson. ‘Everyday Advertising Context: An Ethnography of Advertising Response in the Family Living Room’. Journal of Consumer Research 40.1 (2013): 104–121. Web.
Lawlor, Margaret-Anne1Prothero, Andrea2. ‘Exploring Children’s Understanding of Television Advertising - beyond the Advertiser’s Perspective.’ European Journal of Marketing 42.11 (2008): 1203–1223. Web.
Liu, Xia, Alvin C. Burns, and Yingjian Hou. ‘An Investigation of Brand-Related User-Generated Content on Twitter’. Journal of Advertising 46.2 (2017): 236–247. Web.
‘Looking in through Outdoor: A Socio-Cultural and Historical Perspective On ...’ International Journal of Advertising (2015): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=108625390&site=ehost-live&authtype=shib&custid=s9799604>.
Malthouse, Edward C., and Hairong Li. ‘Opportunities for and Pitfalls of Using Big Data in Advertising Research’. Journal of Advertising 46.2 (2017): 227–235. Web.
‘MEANING MATTERS.’ Journal of Advertising (2010): n. pag. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=51313137&site=ehost-live&authtype=shib&custid=s9799604>.
Mitchell, Kim M., and Alexander M. Clark. ‘Five Steps to Writing More Engaging Qualitative Research’. International Journal of Qualitative Methods 17.1 (2018): n. pag. Web. <https://go.openathens.net/redirector/falmouth.ac.uk?url=http://journals.sagepub.com/doi/pdf/10.1177/1609406918757613>.
Moeran, Brian. Ethnography at Work. New York: Berg, 2006. Web. <https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=487181>.
Montes, Clara, and David Roca. ‘El Liderazgo Femenino En La Creatividad Publicitaria’. Cuadernos.info 39 (2016): 113–131. Web. <http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=123946052&site=ehost-live&authtype=shib&custid=s9799604>.
Nair, Suja R. Marketing Research. Rev. ed. Mumbai [India]: Himalaya Pub. House, 2009. Web. <https://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=2500611550005136&institutionId=5136&customerId=5135>.
Okazaki, Shintaro, and Barbara Mueller. Global Advertising: Insights from Multiple Markets. Vol. 24, no. 5. Bradford, England: Emerald Group Publishing, 2007. Web. <https://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=2502068610005136&institutionId=5136&customerId=5135>.
Oliver, Paul. The Student’s Guide to Research Ethics. Second edition. Berkshire, England: Open University Press, McGraw-Hill Education, 2010. Web. <https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=557103>.
Pardun, Carol J., ed. Advertising and Society: An Introduction. 2nd ed. Chichester, West Sussex, England: Wiley Blackwell, 2014. Web. <http://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=1142557070005136&institutionId=5136&customerId=5135>.
Pickering, Michael. Research Methods for Cultural Studies. Edinburgh: Edinburgh University Press, 2008. Web. <http://www.vlebooks.com/vleweb/product/openreader?id=Falmouth&isbn=9780748631193>.
Riffe, Daniel, Stephen Lacy, and Frederick Fico. Analyzing Media Messages: Using Quantitative Content Analysis in Research. Third edition. New York: Routledge, 2014. Web. <http://www.vlebooks.com/vleweb/product/openreader?id=Falmouth&isbn=9780203551691>.
Rossiter, John R., and Larry Percy. ‘Methodological Guidelines for Advertising Research’. Journal of Advertising 46.1 (2017): 71–82. Web.
Ruane, Janet M. Introducing Social Research Methods: Essentials for Getting the Edge. Chichester, England: Wiley Blackwell, 2016. Web. <https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=4187341>.
Segev, Sigal, Juliana Fernandes, and Cheng Hong. ‘Is Your Product Really Green? A Content Analysis to Reassess Green Advertising’. Journal of Advertising 45.1 (2016): 85–93. Web.
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‘The Future 100: 2018 - JWT Intelligence’. N.p., n.d. Web. <https://www.jwtintelligence.com/trend-reports/the-future-100-2018/>.
‘The Future 100: Trends and Change to Watch in 2018 | WARC’. N.p., n.d. Web. <https://proxy.openathens.net/login?entityID=https%3A%2F%2Fshibboleth.falmouth.ac.uk%2Fidp%2Fshibboleth&qurl=https://www.warc.com/content/article/warc-research/the_future_100_trends_and_change_to_watch_in_2018/117631>.
Wardle, Judith. Developing Advertising with Qualitative Research. Vol. 6. [Thousand Oaks, Calif: SAGE], 2010. Web. <https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?pq-origsite=primo&docID=343974>.
Wharton, Chris. Advertising as Culture. Bristol: Intellect, 2013. Web. <https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=1114558>.
