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Bryman A. Social Research Methods. Fifth edition. Oxford University Press; 2016.
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Wardle J. Developing Advertising with Qualitative Research. Vol 6. SAGE]; 2010. https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?pq-origsite=primo&docID=343974
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Okazaki S, Mueller B. Global Advertising: Insights from Multiple Markets. Vol 24, no. 5. Emerald Group Publishing; 2007. https://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=2502068610005136&institutionId=5136&customerId=5135
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Cottrell S. Critical Thinking Skills: Developing Effective Analysis and Argument. 2nd ed. Palgrave Macmillan; 2011. http://www.vlebooks.com/vleweb/product/openreader?id=Falmouth&isbn=9780230344891
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250 years of genius: The evolution of Guinness advertising. http://www.thejournal.ie/250-years-of-genius-the-evolution-of-guinness-advertising-382849-Mar2012/
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Diaz AC. GRAB YOUR HEADSET: PRODUCERS PLUNGE INTO VIRTUAL REALITY. 86(3). http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=100982398&site=ehost-live&authtype=shib&custid=s9799604
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Cogley, Michael. Virtual reality: Advertising in a world that isn’t quite our own. Sunday Independent. https://search.proquest.com/docview/1797769988?pq-origsite=summon&accountid=15894
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Heath R, Hyder P. Measuring the Hidden Power of Emotive Advertising. International Journal of Market Research. 2005;47(5):467-486. doi:10.1177/147078530504700504
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Chrzanowska J. Interviewing Groups and Individuals in Qualitative Market Research. Vol 2. SAGE]; 2010. https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=343978
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Lawlor, Margaret-Anne1Prothero, Andrea2. Exploring children’s understanding of television advertising - beyond the advertiser’s perspective. European Journal of Marketing. 2008;42(11):1203-1223. doi:10.1108/03090560810903046
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Moeran B. Ethnography at Work. Berg; 2006. https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=487181
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Desai P. Methods beyond Interviewing in Qualitative Market Research. Vol 3. SAGE]; 2010. https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?pq-origsite=primo&docID=343977
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Jayasinghe L, Ritson M. Everyday Advertising Context: An Ethnography of Advertising Response in the Family Living Room. Journal of Consumer Research. 2013;40(1):104-121. doi:10.1086/668889
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Malthouse EC, Li H. Opportunities for and Pitfalls of Using Big Data in Advertising Research. Journal of Advertising. 2017;46(2):227-235. doi:10.1080/00913367.2017.1299653
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