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Cheng, Hong. 2014. The Handbook of International Advertising Research. First edition. Malden, Massachusetts: John Wiley & Sons. http://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=1142557030005136&institutionId=5136&customerId=5135.
Chrzanowska, Joanna. 2010. Interviewing Groups and Individuals in Qualitative Market Research. Electronic resource. Vol. 2. [Thousand Oaks, Calif: SAGE]. https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=343978.
Cogley, Michael. n.d. ‘Virtual Reality: Advertising in a World That Isn’t Quite Our Own’. Sunday Independent. https://search.proquest.com/docview/1797769988?pq-origsite=summon&accountid=15894.
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Diaz, Ann-Christine. n.d. ‘GRAB YOUR HEADSET: PRODUCERS PLUNGE INTO VIRTUAL REALITY’ 86 (3). http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=100982398&site=ehost-live&authtype=shib&custid=s9799604.
Fowler, Kendra, and Veronica Thomas. 2015. ‘A Content Analysis of Male Roles in Television Advertising: Do Traditional Roles Still Hold?’ Journal of Marketing Communications 21 (5): 356–71. https://doi.org/10.1080/13527266.2013.775178.
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Lawlor, Margaret-Anne1Prothero, Andrea2. 2008. ‘Exploring Children’s Understanding of Television Advertising - beyond the Advertiser’s Perspective.’ European Journal of Marketing 42 (11): 1203–23. https://doi.org/10.1108/03090560810903046.
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Montes, Clara, and David Roca. 2016. ‘El Liderazgo Femenino En La Creatividad Publicitaria’. Cuadernos.Info, no. 39 (December): 113–31. https://doi.org/10.7764/cdi.39.1039.
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Okazaki, Shintaro, and Barbara Mueller. 2007. Global Advertising: Insights from Multiple Markets. Electronic resource. Vol. 24, no. 5. Bradford, England: Emerald Group Publishing. https://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=2502068610005136&institutionId=5136&customerId=5135.
Oliver, Paul. 2010. The Student’s Guide to Research Ethics. Second edition. Berkshire, England: Open University Press, McGraw-Hill Education. https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=557103.
Pardun, Carol J., ed. 2014. Advertising and Society: An Introduction. 2nd ed. Chichester, West Sussex, England: Wiley Blackwell. http://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=1142557070005136&institutionId=5136&customerId=5135.
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Segev, Sigal, Juliana Fernandes, and Cheng Hong. 2016. ‘Is Your Product Really Green? A Content Analysis to Reassess Green Advertising’. Journal of Advertising 45 (1): 85–93. https://doi.org/10.1080/00913367.2015.1083918.
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Wardle, Judith. 2010. Developing Advertising with Qualitative Research. Electronic resource. Vol. 6. [Thousand Oaks, Calif: SAGE]. https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?pq-origsite=primo&docID=343974.
Wharton, Chris. 2013. Advertising as Culture. Electronic resource. Bristol: Intellect. https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=1114558.
