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BRYMAN, Alan. 2016. Social Research Methods. Fifth edition. Oxford: Oxford University Press.
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CHEN, Shu -Hui and Kuan -Ping LEE. 2008. ‘The Role of Personality Traits and Perceived Values in Persuasion: An Elaboration Likelihood Model Perspective on Online Shopping’. Social Behavior and Personality: an international journal 36(10), 1379–99.
CHENG, Hong. 2014. The Handbook of International Advertising Research. First edition. Malden, Massachusetts: John Wiley & Sons. Available at: http://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=1142557030005136&institutionId=5136&customerId=5135.
CHRZANOWSKA, Joanna. 2010. Interviewing Groups and Individuals in Qualitative Market Research [electronic resource]. vol. 2. [Thousand Oaks, Calif: SAGE]. Available at: https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=343978.
COGLEY, MICHAEL. n.d. ‘Virtual Reality: Advertising in a World That Isn’t Quite Our Own’. Sunday Independent [online]. Available at: https://search.proquest.com/docview/1797769988?pq-origsite=summon&accountid=15894.
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DESAI, Philly. 2010. Methods beyond Interviewing in Qualitative Market Research [electronic resource]. vol. 3. [Thousand Oaks, Calif: SAGE]. Available at: https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?pq-origsite=primo&docID=343977.
DIAZ, Ann-Christine. n.d. ‘GRAB YOUR HEADSET: PRODUCERS PLUNGE INTO VIRTUAL REALITY’ 86(3), [online]. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=100982398&site=ehost-live&authtype=shib&custid=s9799604.
FOWLER, Kendra and Veronica THOMAS. 2015. ‘A Content Analysis of Male Roles in Television Advertising: Do Traditional Roles Still Hold?’ Journal of Marketing Communications 21(5), 356–71.
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HART, Chris and OPEN UNIVERSITY. 1998. Doing a Literature Review: Releasing the Social Science Research Imagination. London: SAGE.
HEATH, Robert and Pam HYDER. 2005. ‘Measuring the Hidden Power of Emotive Advertising’. International Journal of Market Research 47(5), 467–86.
JAYASINGHE, Laknath and Mark RITSON. 2013. ‘Everyday Advertising Context: An Ethnography of Advertising Response in the Family Living Room’. Journal of Consumer Research 40(1), 104–21.
LAWLOR, MARGARET-ANNE1PROTHERO, ANDREA2. 2008. ‘Exploring Children’s Understanding of Television Advertising - beyond the Advertiser’s Perspective.’ European Journal of Marketing 42(11), 1203–23.
LIU, Xia, Alvin C. BURNS and Yingjian HOU. 2017. ‘An Investigation of Brand-Related User-Generated Content on Twitter’. Journal of Advertising 46(2), 236–47.
‘Looking in through Outdoor: A Socio-Cultural and Historical Perspective On ...’ 2015. International Journal of Advertising [online]. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=108625390&site=ehost-live&authtype=shib&custid=s9799604.
MALTHOUSE, Edward C. and Hairong LI. 2017. ‘Opportunities for and Pitfalls of Using Big Data in Advertising Research’. Journal of Advertising 46(2), 227–35.
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MITCHELL, Kim M. and Alexander M. CLARK. 2018. ‘Five Steps to Writing More Engaging Qualitative Research’. International Journal of Qualitative Methods 17(1), [online]. Available at: https://go.openathens.net/redirector/falmouth.ac.uk?url=http://journals.sagepub.com/doi/pdf/10.1177/1609406918757613.
MOERAN, Brian. 2006. Ethnography at Work [electronic resource]. New York: Berg. Available at: https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=487181.
MONTES, Clara and David ROCA. 2016. ‘El Liderazgo Femenino En La Creatividad Publicitaria’. Cuadernos.info (39), [online], 113–31. Available at: http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=123946052&site=ehost-live&authtype=shib&custid=s9799604.
NAIR, Suja R. 2009. Marketing Research [electronic resource]. Rev. ed. Mumbai [India]: Himalaya Pub. House. Available at: https://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=2500611550005136&institutionId=5136&customerId=5135.
OKAZAKI, Shintaro and Barbara MUELLER. 2007. Global Advertising: Insights from Multiple Markets [electronic resource]. vol. 24, no. 5. Bradford, England: Emerald Group Publishing. Available at: https://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=2502068610005136&institutionId=5136&customerId=5135.
OLIVER, Paul. 2010. The Student’s Guide to Research Ethics. Second edition. Berkshire, England: Open University Press, McGraw-Hill Education. Available at: https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=557103.
PARDUN, Carol J. (ed.). 2014. Advertising and Society: An Introduction. 2nd ed. Chichester, West Sussex, England: Wiley Blackwell. Available at: http://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=1142557070005136&institutionId=5136&customerId=5135.
PICKERING, Michael. 2008. Research Methods for Cultural Studies [electronic resource]. Edinburgh: Edinburgh University Press. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=Falmouth&isbn=9780748631193.
RIFFE, Daniel, Stephen LACY and Frederick FICO. 2014. Analyzing Media Messages: Using Quantitative Content Analysis in Research [electronic resource]. Third edition. New York: Routledge. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=Falmouth&isbn=9780203551691.
ROSSITER, John R. and Larry PERCY. 2017. ‘Methodological Guidelines for Advertising Research’. Journal of Advertising 46(1), 71–82.
RUANE, Janet M. 2016. Introducing Social Research Methods: Essentials for Getting the Edge. Chichester, England: Wiley Blackwell. Available at: https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=4187341.
SEGEV, Sigal, Juliana FERNANDES and Cheng HONG. 2016. ‘Is Your Product Really Green? A Content Analysis to Reassess Green Advertising’. Journal of Advertising 45(1), 85–93.
SOUTHGATE, Duncan, Nikki WESTOBY and Graham PAGE. 2010. ‘Creative Determinants of Viral Video Viewing’. International Journal of Advertising 29(3), 349–68.
‘The Future 100: 2018 - JWT Intelligence’. n.d. [online]. Available at: https://www.jwtintelligence.com/trend-reports/the-future-100-2018/.
‘The Future 100: Trends and Change to Watch in 2018 | WARC’. n.d. [online]. Available at: https://proxy.openathens.net/login?entityID=https%3A%2F%2Fshibboleth.falmouth.ac.uk%2Fidp%2Fshibboleth&qurl=https://www.warc.com/content/article/warc-research/the_future_100_trends_and_change_to_watch_in_2018/117631.
WARDLE, Judith. 2010. Developing Advertising with Qualitative Research [electronic resource]. vol. 6. [Thousand Oaks, Calif: SAGE]. Available at: https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?pq-origsite=primo&docID=343974.
WHARTON, Chris. 2013. Advertising as Culture [electronic resource]. Bristol: Intellect. Available at: https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=1114558.
