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Wharton C. Advertising as culture. Bristol: : Intellect 2013. https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=1114558
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Pickering M. Research methods for cultural studies. Edinburgh: : Edinburgh University Press 2008. http://www.vlebooks.com/vleweb/product/openreader?id=Falmouth&isbn=9780748631193
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Oliver P. The student’s guide to research ethics. Second edition. Berkshire, England: : Open University Press, McGraw-Hill Education 2010. https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=557103
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Bryman A. Social research methods. Fifth edition. Oxford: : Oxford University Press 2016.
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Ruane JM. Introducing social research methods: essentials for getting the edge. Chichester, England: : Wiley Blackwell 2016. https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=4187341
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Wardle J. Developing advertising with qualitative research. [Thousand Oaks, Calif: : SAGE] 2010. https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?pq-origsite=primo&docID=343974
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Okazaki S, Mueller B. Global advertising: insights from multiple markets. Bradford, England: : Emerald Group Publishing 2007. https://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=2502068610005136&institutionId=5136&customerId=5135
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Mitchell KM, Clark AM. Five Steps to Writing More Engaging Qualitative Research. International Journal of Qualitative Methods 2018;17. doi:10.1177/1609406918757613
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Nair SR. Marketing research. Rev. ed. Mumbai [India]: : Himalaya Pub. House 2009. https://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=2500611550005136&institutionId=5136&customerId=5135
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Cottrell S. Critical thinking skills: developing effective analysis and argument. 2nd ed. Basingstoke: : Palgrave Macmillan 2011. http://www.vlebooks.com/vleweb/product/openreader?id=Falmouth&isbn=9780230344891
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The Future 100: Trends and change to watch in 2018 | WARC. https://proxy.openathens.net/login?entityID=https%3A%2F%2Fshibboleth.falmouth.ac.uk%2Fidp%2Fshibboleth&qurl=https://www.warc.com/content/article/warc-research/the_future_100_trends_and_change_to_watch_in_2018/117631
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Looking in through outdoor: a socio-cultural and historical perspective on ... International Journal of Advertising Published Online First: 2015.http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=108625390&site=ehost-live&authtype=shib&custid=s9799604
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250 years of genius: The evolution of Guinness advertising. http://www.thejournal.ie/250-years-of-genius-the-evolution-of-guinness-advertising-382849-Mar2012/
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MEANING MATTERS. Journal of Advertising Published Online First: 2010.http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=51313137&site=ehost-live&authtype=shib&custid=s9799604
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Diaz A-C. GRAB YOUR HEADSET: PRODUCERS PLUNGE INTO VIRTUAL REALITY. ;86.http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=100982398&site=ehost-live&authtype=shib&custid=s9799604
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Cogley, Michael. Virtual reality: Advertising in a world that isn’t quite our own. Sunday Independenthttps://search.proquest.com/docview/1797769988?pq-origsite=summon&accountid=15894
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Ben-Ur J, Mai E (Shirley), Yang J. Hedonic Consumption in Virtual Reality. Journal of Internet Commerce 2015;14:406–23. doi:10.1080/15332861.2015.1081792
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Southgate D, Westoby N, Page G. Creative determinants of viral video viewing. International Journal of Advertising 2010;29:349–68. doi:10.2501/S0265048710201221
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Heath R, Hyder P. Measuring the Hidden Power of Emotive Advertising. International Journal of Market Research 2005;47:467–86. doi:10.1177/147078530504700504
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Chrzanowska J. Interviewing groups and individuals in qualitative market research. [Thousand Oaks, Calif: : SAGE] 2010. https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=343978
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Lawlor, Margaret-Anne1Prothero, Andrea2. Exploring children’s understanding of television advertising - beyond the advertiser’s perspective. European Journal of Marketing 2008;42:1203–23. doi:10.1108/03090560810903046
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Montes C, Roca D. El liderazgo femenino en la creatividad publicitaria. Cuadernos.info 2016;:113–31. doi:10.7764/cdi.39.1039
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Moeran B. Ethnography at work. New York: : Berg 2006. https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?docID=487181
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Desai P. Methods beyond interviewing in qualitative market research. [Thousand Oaks, Calif: : SAGE] 2010. https://ebookcentral.proquest.com/lib/falmouth-ebooks/detail.action?pq-origsite=primo&docID=343977
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Jayasinghe L, Ritson M. Everyday Advertising Context: An Ethnography of Advertising Response in the Family Living Room. Journal of Consumer Research 2013;40:104–21. doi:10.1086/668889
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Fowler K, Thomas V. A content analysis of male roles in television advertising: Do traditional roles still hold? Journal of Marketing Communications 2015;21:356–71. doi:10.1080/13527266.2013.775178
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Segev S, Fernandes J, Hong C. Is Your Product Really Green? A Content Analysis to Reassess Green Advertising. Journal of Advertising 2016;45:85–93. doi:10.1080/00913367.2015.1083918
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Caldas-Coulthard CR. Body branded. Journal of Language and Politics 2008;7:451–70. doi:10.1075/jlp.7.3.06ros
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Chen S-H, Lee K-P. The Role of Personality Traits and Perceived Values in Persuasion: an Elaboration Likelihood Model Perspective on Online Shopping. Social Behavior and Personality: an international journal 2008;36:1379–99. doi:10.2224/sbp.2008.36.10.1379
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Malthouse EC, Li H. Opportunities for and Pitfalls of Using Big Data in Advertising Research. Journal of Advertising 2017;46:227–35. doi:10.1080/00913367.2017.1299653
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Liu X, Burns AC, Hou Y. An Investigation of Brand-Related User-Generated Content on Twitter. Journal of Advertising 2017;46:236–47. doi:10.1080/00913367.2017.1297273
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Cheng H. The handbook of international advertising research. First edition. Malden, Massachusetts: : John Wiley & Sons 2014. http://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=1142557030005136&institutionId=5136&customerId=5135
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Rossiter JR, Percy L. Methodological Guidelines for Advertising Research. Journal of Advertising 2017;46:71–82. doi:10.1080/00913367.2016.1182088
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Riffe D, Lacy S, Fico F. Analyzing media messages: using quantitative content analysis in research. Third edition. New York: : Routledge 2014. http://www.vlebooks.com/vleweb/product/openreader?id=Falmouth&isbn=9780203551691
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Pardun CJ, editor. Advertising and society: an introduction. 2nd ed. Chichester, West Sussex, England: : Wiley Blackwell 2014. http://falmouth.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=1142557070005136&institutionId=5136&customerId=5135
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Hackley CE, Hackley RA. Advertising & promotion. Fourth edition. Los Angeles: : SAGE 2018.
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Hart C, Open University. Doing a literature review: releasing the social science research imagination. London: : SAGE 1998.
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The Future 100: 2018 - JWT Intelligence. https://www.jwtintelligence.com/trend-reports/the-future-100-2018/