Bibliography for BA(Hons) Business Entrepreneurship - Business resources

@book{Alexander Osterwalder_2010, address={Hoboken}, title={Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers}, publisher={John Wiley & Sons}, author={Alexander Osterwalder}, year={2010} }

@book{Arden_2003, address={London}, title={It’s not how good your are, it’s how good you want to be}, publisher={Phaidon}, author={Arden, Paul}, year={2003} }

@book{Arden_2006, address={London}, title={Whatever you think, think the opposite}, publisher={Penguin}, author={Arden, Paul}, year={2006} }

@book{Arens_Weigold_Arens_2012, edition={14th edition}, title={Contemporary Advertising: And Integrated Marketing Communications}, publisher={McGraw-Hill/Irwin}, author={Arens, W and Weigold, M and Arens, C}, year={2012} }

@book{Atrill_McLaney_2011a, address={Harlow}, edition={6th edition}, title={Financial Accounting for Decision Makers}, publisher={Financial Times/ Prentice Hall}, author={Atrill, P and McLaney, E}, year={2011} }

@book{Atrill_McLaney_2011b, address={Harlow}, edition={6th edition}, title={Financial Accounting for Decision Makers}, publisher={Financial Times/ Prentice Hall}, author={Atrill, P and McLaney, E}, year={2011} }

@book{Atrill_McLaney_2012a, address={Harlow}, edition={7th edition}, title={Management Accounting for Decision Makers}, publisher={Pearson}, author={Atrill, P and McLaney, E}, year={2012} }

@book{Atrill_McLaney_2012b, address={Harlow}, edition={7th edition}, title={Management Accounting for Decision Makers}, publisher={Pearson}, author={Atrill, P and McLaney, E}, year={2012} }

@book{Atrill, Peter_McLaney, E. J._2013, address={Harlow}, edition={8th ed}, title={Accounting and finance for non-specialists}, publisher={Financial Times/Prentice Hall}, author={Atrill, Peter and McLaney, E. J.}, year={2013} }

@book{B. C. J. Lievegoed_1973, address={London}, title={The developing organization}, publisher={Tavistock Publications}, author={B. C. J. Lievegoed}, year={1973} }

@book{Bangs_1993, address={London}, edition={Rev. ed}, title={The First 12 months: a complete start-up guide for entrepreneurs}, publisher={Kogan Page}, author={Bangs, David H.}, year={1993} }

@book{Barrow, Colin_Barrow, Paul_Brown, Robert_2012, address={London}, edition={7th ed}, title={The business plan workbook}, publisher={Kogan Page}, author={Barrow, Colin and Barrow, Paul and Brown, Robert}, year={2012} }

@book{Berkowski_2014, address={London}, title={How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time}, publisher={Little, Brown Book Group}, author={Berkowski, George}, year={2014} }

@book{Bernard Burnes_2009, address={New York}, edition={5th edition}, title={Managing change}, publisher={Prentice Hall/Financial Times}, author={Bernard Burnes}, year={2009} }

@book{Bettina Von Stamm_2008, address={Chichester}, title={Managing Innovation, Design and Creativity}, publisher={John Wiley and Sons Ltd}, author={Bettina Von Stamm}, year={2008} }

@book{Bichard_Cooper_2008, title={Positively Responsible: How Business Can Save the Planet}, publisher={Butterworth-Heinemann}, author={Bichard, E and Cooper, C}, year={2008} }

@book{Blanchard_Johnson_1996, address={London}, title={The one minute manager}, publisher={HarperCollinsBusiness}, author={Blanchard, Kenneth H. and Johnson, Spencer}, year={1996} }

@book{Branson_2009, address={London}, title={Losing My Virginity: The Autobiography}, publisher={Ebury Press}, author={Branson, Richard}, year={2009} }

@book{Branson_2013, address={London}, title={Like a Virgin: Secrets They Won’t Teach You at Business School}, publisher={Ebury Press}, author={Branson, Richard}, year={2013} }

@book{Branson_Mulraney_2013, title={Screw It, Let’s Do It}, publisher={Bolinda Publishing}, author={Branson, Richard and Mulraney, Adrian}, year={2013} }

@book{Brian_1995, address={Paignton}, title={The Psychology of Selling}, publisher={Nightingale Conant}, author={Brian, Tracy}, year={1995} }

@book{Bridge_2011, address={London}, title={How to Start a Business without Any Money}, publisher={Ebury Press}, author={Bridge, Rachel}, year={2011} }

@book{Bridge_O’Neill_Cromie_2003, address={Basingstoke}, edition={2nd Revised edition}, title={Understanding Enterprise, Entrepreneurship and Small Business}, publisher={Palgrave Macmillan}, author={Bridge, Simon and O’Neill, Ken and Cromie, Stan}, year={2003} }

@book{Brown, Tim_Katz, Barry_2009, address={New York}, title={Change by design: how design thinking transforms organizations and inspires innovation}, publisher={Harper Business}, author={Brown, Tim and Katz, Barry}, year={2009} }

@book{Burke_Burke_2006, address={[Ringwood]}, title={Entrepreneurs toolkit ; Small business entrepreneur: guide to running a small business}, publisher={Burke}, author={Burke, Rory and Burke, Rory}, year={2006} }

@book{Burlingham_2007, address={New York, New York}, title={Small giants: companies that choose to be great instead of big}, publisher={Portfolio}, author={Burlingham, Bo}, year={2007} }

@book{Burns_2012, address={Basingstoke}, edition={3rd Revised edition}, title={Corporate Entrepreneurship: Innovation and Strategy in Large Organizations}, publisher={Palgrave Macmillan}, author={Burns, Paul}, year={2012} }

@book{Butler_2012, title={Enterprise Planning and Development}, publisher={Routledge}, author={Butler, David}, year={2012} }

@book{C. K. Prahalad_Venkat Ramaswamy, title={The Future of Competition}, publisher={Harvard Business School Press}, author={C. K. Prahalad and Venkat Ramaswamy} }

@book{Carnegie_2013, title={How to Win Friends and Influence People}, publisher={Important Books}, author={Carnegie, Dale}, year={2013} }

@book{Carter_Jones-Evans_2012, address={Harlow}, edition={3rd Revised edition}, title={Enterprise and Small Business: Principles, Practice and Policy}, publisher={Pearson Education Limited}, author={Carter, Sara and Jones-Evans, Dylan}, year={2012} }

@book{Cesari_Kelly_Lynch_2011, address={Chichester}, title={Buy Now!: Creative Marketing That Gets Customers to Respond to You and Your Product}, publisher={John Wiley and Sons Ltd}, author={Cesari, Rick and Kelly, Tom and Lynch, Ron}, year={2011} }

@book{Chris Anderson_2006, address={New York}, title={The Long Tail: Why the future of business is selling less of more}, publisher={Hyperion}, author={Chris Anderson}, year={2006} }

@book{Chun Wei Choo_2005, address={New York}, title={The Knowing Organization: how organisations use information to construct meaning, create knowledge and make decisions}, publisher={Oxford University Press}, author={Chun Wei Choo}, year={2005} }

@book{Collins_2002, address={New York}, edition={3rd}, title={Built to Last: Successful Habits of Visionary Companies}, publisher={HarperCollins Publishers Inc}, author={Collins, James C.}, year={2002} }

@book{Collins_2006, address={London}, edition={New edition}, title={Good to Great}, publisher={Cornerstone}, author={Collins, Jim}, year={2006} }

@book{Covey_Merrill_Merrill_2014, title={First Things First}, publisher={Free Press}, author={Covey, Stephen R and Merrill, A Roger and Merrill, Rebecca R}, year={2014} }

@book{Dave Chaffey_2012a, edition={5th edition}, title={Digital Marketing: Strategy, Implementation and Practice}, publisher={Pearson}, author={Dave Chaffey}, year={2012} }

@book{Dave Chaffey_2012b, edition={5th edition}, title={Digital Marketing: Strategy, Implementation and Practice}, publisher={Pearson; 5 edition}, author={Dave Chaffey}, year={2012} }

@book{David Boddy_2012, edition={1st edition}, title={Essentials of Management: A Concise Introduction}, publisher={Pearson}, author={David Boddy}, year={2012} }

@book{De Geus_Senge_1997, address={London}, title={The Living Company: Growth Learning and Longevity in Business}, publisher={Nicholas Brealey Publishing}, author={De Geus, Arie P. and Senge, Peter M.}, year={1997} }

@book{Dell_2000, address={London}, title={Direct from Dell: Strategies That Revolutionized an Industry}, publisher={Profile Books Ltd}, author={Dell, Michael}, year={2000} }

@book{Dickson_Adamson_2013, address={New York}, title={The Challenger Sale: Taking Control of the Customer Conversation}, publisher={Penguin Putnam Inc}, author={Dickson, Matthew and Adamson, Brent}, year={2013} }

@book{Drewniany, Bonnie L._Jewler, A. Jerome_2011, address={Boston, Mass}, edition={10th ed., International ed}, title={Creative strategy in advertising}, publisher={Wadsworth Cengage Learning}, author={Drewniany, Bonnie L. and Jewler, A. Jerome}, year={2011} }

@book{E. J. McLaney_2012, address={Harlow, England}, title={Accounting: An introduction}, publisher={Pearson}, author={E. J. McLaney}, year={2012} }

@book{Eisenberg_Eisenberg_Davis_2006, title={Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing}, publisher={Thomas Nelson Publishers}, author={Eisenberg, Bryan and Eisenberg, Jeffrey and Davis, Lisa T}, year={2006} }

@book{Fisher_2013, title={Getting to Yes}, publisher={Yuan Liu/Tsai Fong Books}, author={Fisher, Roger}, year={2013} }

@book{Gad_2000, address={Harlow}, title={4D Branding: Cracking the Corporate Code of the Network Economy}, publisher={Pearson Education Limited}, author={Gad, Thomas}, year={2000} }

@book{Gary Jones_1991, address={London}, title={Starting up}, publisher={Pitman}, author={Gary Jones}, year={1991} }

@book{Gillian Clegg_Colin Barrow_1984, title={How to Start and Run Your Own Business}, publisher={Palgrave Macmillan}, author={Gillian Clegg and Colin Barrow}, year={1984} }

@book{Gitomer_2004, address={Austin}, title={The Little Red Book of Selling: 12.5 Principles of Sales Greatness}, publisher={Bard Press}, author={Gitomer, Jeffrey H.}, year={2004} }

@book{Gitomer_2008, address={New Delhi}, title={The Sales Bible: The Ultimate Sales Resource}, publisher={Wiley india Pvt. Ltd}, author={Gitomer, Jeffrey H.}, year={2008} }

@book{Gladwell, Malcolm_2000, address={London}, title={The tipping point: how little things can make a big difference}, publisher={Little, Brown}, author={Gladwell, Malcolm}, year={2000} }

@book{Godin_2005, address={London}, title={Purple cow: transform your business by being remarkable}, publisher={Penguin}, author={Godin, Seth}, year={2005} }

@book{Godin_2007, address={New York}, edition={New edition}, title={Permission Marketing: Turning Strangers into Friends and Friends into Customers}, publisher={Simon & Schuster}, author={Godin, Seth}, year={2007} }

@book{Godin_2008, address={London}, title={Tribes: we need you to lead us}, publisher={Piatkus}, author={Godin, Seth}, year={2008} }

@book{Godin_2012, address={New York}, title={All Marketers are Liars}, publisher={Penguin Putnam Inc}, author={Godin, Seth}, year={2012} }

@book{Godin_Godin_2010, address={Tullamarine}, edition={Unabridged}, title={Linchpin}, publisher={Bolinda Publishing}, author={Godin, Seth and Godin, Seth}, year={2010} }

@book{Goleman_2000, title={Working with Emotional Intelligence}, publisher={Bantam Books}, author={Goleman, D}, year={2000} }

@book{Grant, John_2006, address={Chichester}, title={The brand innovation manifesto: how to build brands, redefine markets and defy conventions}, publisher={John Wiley}, author={Grant, John}, year={2006} }

@book{Gummesson_2002, address={Oxford}, edition={2nd ed}, title={Total relationship marketing: marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm}, publisher={Butterworth-Heinemann}, author={Gummesson, Evert}, year={2002} }

@book{Heather Townsend_2011a, address={Harlow, England}, title={The Financial times guide to business networking}, publisher={Financial Times Prentice Hall}, author={Heather Townsend}, year={2011} }

@book{Heather Townsend_2011b, address={Harlow, England}, title={The Financial times guide to business networking}, publisher={Financial Times Prentice Hall}, author={Heather Townsend}, year={2011} }

@book{Henry Mintzberg_2000, address={Harlow}, title={The Rise and Fall of Strategic Planning}, publisher={Financial Times Prentice Hall}, author={Henry Mintzberg}, year={2000} }

@book{Henry Mintzberg_2004, address={London}, title={Managers not MBAs}, publisher={Financial Times Prentice Hall}, author={Henry Mintzberg}, year={2004} }

@book{Henry William Chesbrough_2003, address={Boston}, title={Open Innovation: The new imperative for creating and profiting from technology}, publisher={Harvard Business School Press}, author={Henry William Chesbrough}, year={2003} }

@book{Holden_2008, title={The Selling Fox: A Field Guide for Dynamic Sales Performance}, publisher={John Wiley & Sons}, author={Holden, Jim}, year={2008} }

@book{Horner_Mott_2013, address={London}, edition={9th ed}, title={Accounting for non-accountants}, publisher={Kogan Page}, author={Horner, David and Mott, Graham}, year={2013} }

@book{Hsieh_2012, address={New York}, title={Delivering Happiness: A Path to Profits, Passion and Purpose}, publisher={Little, Brown & Company}, author={Hsieh, Tony}, year={2012} }

@book{Ian Chaston_2000, address={Houndmills, Basingstoke, Hampshire}, title={Entrepreneurial marketing}, publisher={Macmillan Business}, author={Ian Chaston}, year={2000} }

@book{Ian Chaston_Terry Mangles_2002, title={Small Business Marketing Management}, publisher={Palgrave Macmillan}, author={Ian Chaston and Terry Mangles}, year={2002} }

@book{Jaffee_2001, address={Boston}, title={Organization theory: tension and change}, publisher={McGraw Hill}, author={Jaffee, David}, year={2001} }

@book{Jay Conrad Levinson_2007, title={Guerrilla Marketing: Easy and inexpensive strategies for making big profits from your small business}, publisher={Houghton Mifflin}, author={Jay Conrad Levinson}, year={2007} }

@book{John A. Tracy_2004, address={Hoboken, N.J}, title={How to manage profit and cash flow}, author={John A. Tracy}, year={2004} }

@book{John Bessant_Tidd_2013, address={Hoboken}, edition={5th edition}, title={Managing Innovation: Integrating Technological, Market and Organizational Change}, publisher={John Wiley & Sons}, author={John Bessant and Tidd, J}, year={2013} }

@book{John C. Lambden_1993, address={London}, title={Small business finance}, publisher={Pitman}, author={John C. Lambden}, year={1993} }

@book{Johnson_2013, address={New York}, title={Start it Up: Why Running Your Own Business is Easier Than You Think}, publisher={Penguin Putnam Inc}, author={Johnson, Luke}, year={2013} }

@book{Jones_2011, title={Who Cares Wins: Why Good Business Is Better Business}, publisher={FT Press}, author={Jones, David}, year={2011} }

@book{Jones_2013, address={Oxford}, edition={2nd edition}, title={Introduction to Business Law}, publisher={Oxford University Press}, author={Jones, L}, year={2013} }

@book{Kao_1997, address={London}, title={Jamming: The Art and Discipline of Business Creativity}, publisher={Profile Books Ltd}, author={Kao, John J.}, year={1997} }

@book{Kapferer_2012, address={London}, edition={5th ed}, title={The new strategic brand management: advanced insights and strategic thinking}, publisher={Kogan Page}, author={Kapferer, Jean-Noël}, year={2012} }

@book{Kathy Daniels_2012, title={Employment Law: An Introduction for HR and business students}, publisher={Chartered Institute of Personnel and Development; 3 edition (1 Mar 2012)}, author={Kathy Daniels}, year={2012} }

@book{Katzenbach_2000, address={Boston}, title={Peak Performance: Aligning the Hearts and Minds of Your Employees}, publisher={Harvard Business School Publishing}, author={Katzenbach, Jon R.}, year={2000} }

@book{Kaufman_2011, address={London}, title={The Personal MBA: A World-class Business Education in a Single Volume}, publisher={Penguin Books Ltd}, author={Kaufman, Josh}, year={2011} }

@book{keller_2014a, address={New Jersey}, edition={4th edition}, title={Best Practice Cases in Branding, Strategic Brand Management}, publisher={Pearson Higher Education}, author={keller, K}, year={2014} }

@book{keller_2014b, address={New Jersey}, edition={4th edition}, title={Best Practice Cases in Branding, Strategic Brand Management}, publisher={Pearson Higher Education}, author={keller, K}, year={2014} }

@book{Kelley_Littman_2004, address={London}, title={The art of innovation: lessons in creativity from IDEO, America’s leading design firm}, publisher={Profile Books}, author={Kelley, Tom and Littman, Jonathan}, year={2004} }

@book{Kirschner_2010, address={New York}, title={How to Click with People: Building the Personal Side of Business}, publisher={Hyperion}, author={Kirschner, Rick}, year={2010} }

@book{Kofman_2006, address={Boulder, Colorado}, title={Conscious business: how to build value through values}, publisher={Sounds True}, author={Kofman, Fred}, year={2006} }

@book{Lindemann, Jan_2010, address={Basingstoke}, title={The economy of brands}, publisher={Palgrave Macmillan}, author={Lindemann, Jan}, year={2010} }

@book{Lindström_2010, address={London}, edition={2nd ed}, title={Brand sense: sensory secrets behind the stuff we buy}, publisher={Kogan Page}, author={Lindström, Martin}, year={2010} }

@book{Lockwood, Thomas_2010, address={New York, NY}, title={Design thinking: integrating innovation, customer experience and brand value}, publisher={Allworth Press}, author={Lockwood, Thomas}, year={2010} }

@book{Martin Christopher_2011, address={Harlow, England}, edition={4th edition}, title={Logistics and supply chain management}, publisher={Financial Times Prentice Hall}, author={Martin Christopher}, year={2011} }

@book{Mathis_2013, title={Agile Project Management for Beginners: Mastering the Basics with Scrum}, publisher={Amazon Media}, author={Mathis, B}, year={2013} }

@book{McQuarrie_2011, address={Thousand Oaks}, edition={3rd Revised edition}, title={The Market Research Toolbox: A Concise Guide for Beginners}, publisher={SAGE Publications Inc}, author={McQuarrie, Edward F.}, year={2011} }

@book{Michael E. Porter_2004, address={New York}, title={The Competitive Strategy: Techniques for analysing industries and competitors}, publisher={Free Press}, author={Michael E. Porter}, year={2004} }

@book{Michael Fradette_1998, address={New York}, title={The power of corporate kinetics}, publisher={Simon & Schuster}, author={Michael Fradette}, year={1998} }

@book{Michael Harker_Armstrong_Brennan_2012, edition={2nd edition}, title={Marketing: An Introduction}, publisher={Pearson}, author={Michael Harker and Armstrong, G and Brennan, R}, year={2012} }

@book{Mintzberg_Ahlstrand_Lampel_2009, address={Harlow}, edition={2nd ed}, title={Strategy safari: the complete guide through the wilds of strategic management}, publisher={Financial Times Prentice Hall}, author={Mintzberg, Henry and Ahlstrand, Bruce W. and Lampel, Joseph}, year={2009} }

@book{Moller_Wilson_1995, title={Business Marketing: An Interaction and network perspective}, publisher={Springer}, author={Moller, K and Wilson, D}, year={1995} }

@book{Morgan_2009, address={Chichester}, edition={2nd ed., [Rev. & expanded]}, title={Eating the big fish: how challenger brands can compete against brand leaders}, publisher={Wiley}, author={Morgan, Adam}, year={2009} }

@book{Morgan_2007, address={Thousand Oaks}, edition={Updated ed}, title={Images of organization}, publisher={Sage Publications}, author={Morgan, Gareth}, year={2007} }

@book{Nicholas Ind, title={Living the Brand}, publisher={Kogan Page}, author={Nicholas Ind} }

@book{Nick Ellis_2010, address={Oxford}, title={Business-to-business marketing: Relationships, networks and strategies}, publisher={Oxford University Press}, author={Nick Ellis}, year={2010} }

@book{Ohai_Lambert_2011, title={Sales Chaos: Using Agility Selling to Think and Sell Differently}, publisher={Pfeiffer & Company}, author={Ohai, Tim and Lambert, Brian}, year={2011} }

@book{Patricia Clayton_Clayton, title={The Sunday Times Business Enterprise Guide: Forming a Limited Company - A practical guide to legal requirements and procedures}, publisher={Kogan Page Ltd}, author={Patricia Clayton and Clayton, P} }

@book{Percy, Larry_Elliott, Richard H._2012, address={Oxford}, edition={4th ed}, title={Strategic advertising management}, publisher={Oxford University Press}, author={Percy, Larry and Elliott, Richard H.}, year={2012} }

@book{Peter F. Drucker_1990, address={Oxford}, title={Managing the non-profit organization}, publisher={Butterworth-Heinemann}, author={Peter F. Drucker}, year={1990} }

@book{Pine_Gilmore_2011, address={Boston, Mass}, edition={Updated ed}, title={The experience economy}, publisher={Harvard Business}, author={Pine, B. Joseph and Gilmore, James H.}, year={2011} }

@book{Priestley_2013, address={Oxford}, title={Entrepreneur Revolution}, publisher={John Wiley and Sons Ltd}, author={Priestley, Daniel}, year={2013} }

@book{Pulizzi_2013, title={Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less}, publisher={McGraw-Hill Education - Europe}, author={Pulizzi, Joe}, year={2013} }

@book{Rahaf Harfoush_2009, address={Berkeley}, edition={1st edition}, title={Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter)}, publisher={New Riders}, author={Rahaf Harfoush}, year={2009} }

@book{Record_1997, address={Oxford}, edition={2nd ed}, title={Preparing a business plan: how to lay the right foundations for business success}, publisher={How To Books}, author={Record, Matthew}, year={1997} }

@book{Ries_Trout_Gardner_Kotler_2014, title={Positioning: The Battle for Your Mind}, publisher={McGraw-Hill Education on Brilliance Audio}, author={Ries, Al and Trout, Jack and Gardner, Grover and Kotler, Philip}, year={2014} }

@book{Ries_2011, address={London}, title={The lean startup: how constant innovation creates radically successful businesses}, publisher={Portfolio Penguin}, author={Ries, Eric}, year={2011} }

@book{Ryan, Damian_Jones, Calvin_2012, address={London}, edition={2nd ed}, title={Understanding digital marketing: marketing strategies for engaging the digital generation}, publisher={Kogan Page}, author={Ryan, Damian and Jones, Calvin}, year={2012} }

@book{Safko_2012, address={Hoboken, N.J.}, edition={3rd ed}, title={The social media bible: tactics, tools and strategies for business success}, publisher={Wiley}, author={Safko, Lon}, year={2012} }

@book{Semler_1999, address={London}, title={Maverick!: the success story behind the world’s most unusual workplace}, publisher={Arrow}, author={Semler, Ricardo}, year={1999} }

@book{Sibbet_2010, address={Hoboken, N.J.}, title={Visual meetings: how graphics, sticky notes, & idea mapping can transform group productivity}, publisher={Wiley}, author={Sibbet, David}, year={2010} }

@book{Sissors, Jack Z._2010, address={New York}, edition={7th ed}, title={Advertising media planning}, publisher={McGraww Hill}, author={Sissors, Jack Z.}, year={2010} }

@book{Slack_Chambers_Johnston_2013, address={Essex}, edition={7th edition}, title={Operations Management}, publisher={FT Prentice Hall}, author={Slack, N and Chambers, S and Johnston, R}, year={2013} }

@book{Southon_West_2008, address={Harlow}, edition={2nd Revised edition}, title={The Beermat Entrepreneur: Turn Your Good Idea into a Great Business}, publisher={Pearson Education Limited}, author={Southon, Mike and West, Chris}, year={2008} }

@book{Spoelstra_2009, title={Ice to the Eskimos: How to Market a Product Nobody Wants}, publisher={HarperCollins eBooks}, author={Spoelstra, Jon}, year={2009} }

@book{Steven M. Bragg_2006, address={Hoboken, NJ}, title={Accounting and finance for your small business}, publisher={John Wiley}, author={Steven M. Bragg}, year={2006} }

@book{Stevens_Industrial Society_1996, address={London}, title={How to be better at giving presentations}, publisher={Kogan Page [with] the Industrial Society}, author={Stevens, Michael and Industrial Society}, year={1996} }

@book{Thompson_Peteraf_Gamble_Strickland_Janes_Sutton_2013, address={London}, edition={European edition}, title={Crafting and executing strategy: the quest for competitive advantage : concepts and cases}, publisher={McGraw-Hill}, author={Thompson, Arthur A. and Peteraf, Margaret Ann and Gamble, John and Strickland, A. J. and Janes, Alex and Sutton, Ciara}, year={2013} }

@book{V. Kumar_2012, address={Berlin}, edition={2nd edition}, title={Customer Relationship Management: Concept, Strategy, and Tools}, publisher={Springer}, author={V. Kumar}, year={2012} }

@book{Van Weele_2010, address={Hampshire}, edition={5th edition}, title={Purchasing and Supply Chain Management: Analysis, Strategy, Planning and Practice}, publisher={Cengage Learning}, author={Van Weele, A. J.}, year={2010} }

@book{Wiersema_2003, address={London}, edition={New edition}, title={Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together}, publisher={Profile Books Ltd}, author={Wiersema, Fred}, year={2003} }

@book{William D. Bygrave_2010, address={Hoboken, NJ}, title={Entrepreneurship}, publisher={Wiley}, author={William D. Bygrave}, year={2010} }

@book{Williams_2014, edition={9th edition}, title={The Financial Times Guide to Business Start Up 2014: The Most Comprehensive Annually Updated Guide for Entrepreneurs}, publisher={FT Publishing International}, author={Williams, S}, year={2014} }

@book{Wipperfurth_2006, address={New York}, title={Brand hijack: marketing without marketing}, publisher={Portfolio}, author={Wipperfurth, Alex}, year={2006} }

@misc{Brand Republic - Advertising, media, marketing and PR news & jobs, url={http://www.brandrepublic.com/} }

@misc{Businessballs, url={http://www.businessballs.com/} }

@misc{Business and self-employed - GOV.UK, url={https://www.gov.uk/business} }

@misc{Campaign - website for brands, ad agencies & to watch ads, url={http://www.campaignlive.co.uk/} }

@misc{Companies House, url={http://www.companieshouse.gov.uk/} }

@misc{Rory Sutherland: Life lessons from an ad man | Talk Video | TED.com, url={http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man} }

@misc{Marketing Week - Marketing Jobs & Marketing News - Media, Advertising, Brands, url={http://www.marketingweek.co.uk/} }

@misc{Ken Robinson - Schools kill creativity, url={http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity} }

@misc{Shareholder’s agreement and the Articles }

Bibliography for BA(Hons) Business Entrepreneurship - Business resources BETA