1.
Heather Townsend. The Financial Times Guide to Business Networking. Financial Times Prentice Hall; 2011.
2.
William D. Bygrave. Entrepreneurship. Wiley; 2010.
3.
Mathis B. Agile Project Management for Beginners: Mastering the Basics with Scrum. Amazon Media; 2013.
4.
Sibbet D. Visual Meetings: How Graphics, Sticky Notes, & Idea Mapping Can Transform Group Productivity. Wiley; 2010.
5.
Godin S. Tribes: We Need You to Lead Us. Piatkus; 2008.
6.
Burke R, Burke R. Entrepreneurs Toolkit ; Small Business Entrepreneur: Guide to Running a Small Business. Burke; 2006.
7.
Arden P. Whatever You Think, Think the Opposite. Penguin; 2006.
8.
Peter F. Drucker. Managing the Non-Profit Organization. Butterworth-Heinemann; 1990.
9.
Sissors, Jack Z. Advertising Media Planning. 7th ed. McGraww Hill; 2010.
10.
Safko L. The Social Media Bible: Tactics, Tools and Strategies for Business Success. 3rd ed. Wiley; 2012.
11.
Michael Harker, Armstrong G, Brennan R. Marketing: An Introduction. 2nd edition. Pearson; 2012.
12.
Atrill, Peter, McLaney, E. J. Accounting and Finance for Non-Specialists. 8th ed. Financial Times/Prentice Hall; 2013.
13.
Barrow, Colin, Barrow, Paul, Brown, Robert. The Business Plan Workbook. 7th ed. Kogan Page; 2012.
14.
Bichard E, Cooper C. Positively Responsible: How Business Can Save the Planet. Butterworth-Heinemann; 2008.
15.
Steven M. Bragg. Accounting and Finance for Your Small Business. John Wiley; 2006.
16.
Dave Chaffey. Digital Marketing: Strategy, Implementation and Practice. 5th edition. Pearson; 2012.
17.
Ian Chaston. Entrepreneurial Marketing. Macmillan Business; 2000.
18.
Ian Chaston, Terry Mangles. Small Business Marketing Management. Palgrave Macmillan; 2002.
19.
Patricia Clayton, Clayton P. The Sunday Times Business Enterprise Guide: Forming a Limited Company - A Practical Guide to Legal Requirements and Procedures. Kogan Page Ltd
20.
Gillian Clegg, Colin Barrow. How to Start and Run Your Own Business. Palgrave Macmillan; 1984.
21.
Gary Jones. Starting Up. Pitman; 1991.
22.
John C. Lambden. Small Business Finance. Pitman; 1993.
23.
Alexander Osterwalder. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons; 2010.
24.
Ryan, Damian, Jones, Calvin. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. 2nd ed. Kogan Page; 2012.
25.
Williams S. The Financial Times Guide to Business Start Up 2014: The Most Comprehensive Annually Updated Guide for Entrepreneurs. 9th edition. FT Publishing International; 2014.
26.
Brand Republic - Advertising, media, marketing and PR news & jobs. http://www.brandrepublic.com/
27.
Businessballs. http://www.businessballs.com/
28.
Business and self-employed - GOV.UK. https://www.gov.uk/business
29.
Campaign - website for brands, ad agencies & to watch ads. http://www.campaignlive.co.uk/
30.
Companies House. http://www.companieshouse.gov.uk/
31.
Rory Sutherland: Life lessons from an ad man | Talk Video | TED.com. http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man
32.
Marketing Week - Marketing Jobs & Marketing News - Media, Advertising, Brands. http://www.marketingweek.co.uk/
33.
Ken Robinson - Schools kill creativity. http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity
34.
Bangs DH. The First 12 Months: A Complete Start-up Guide for Entrepreneurs. Rev. ed. Kogan Page; 1993.
35.
Ries E. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses. Portfolio Penguin; 2011.
36.
Semler R. Maverick!: The Success Story behind the World’s Most Unusual Workplace. Arrow; 1999.
37.
Record M. Preparing a Business Plan: How to Lay the Right Foundations for Business Success. 2nd ed. How To Books; 1997.
38.
Jones D. Who Cares Wins: Why Good Business Is Better Business. FT Press; 2011.
39.
Shareholder’s agreement and the Articles.
40.
Morgan A. Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders. 2nd ed., [Rev. & expanded]. Wiley; 2009.
41.
Ohai T, Lambert B. Sales Chaos: Using Agility Selling to Think and Sell Differently. Pfeiffer & Company; 2011.
42.
Gitomer JH. The Sales Bible: The Ultimate Sales Resource. Wiley india Pvt. Ltd; 2008.
43.
Johnson L. Start It Up: Why Running Your Own Business Is Easier Than You Think. Penguin Putnam Inc; 2013.
44.
Southon M, West C. The Beermat Entrepreneur: Turn Your Good Idea into a Great Business. 2nd Revised edition. Pearson Education Limited; 2008.
45.
Branson R. Losing My Virginity: The Autobiography. Ebury Press; 2009.
46.
Fisher R. Getting to Yes. Yuan Liu/Tsai Fong Books; 2013.
47.
Carnegie D. How to Win Friends and Influence People. Important Books; 2013.
48.
Heather Townsend. The Financial Times Guide to Business Networking. Financial Times Prentice Hall; 2011.
49.
Kirschner R. How to Click with People: Building the Personal Side of Business. Hyperion; 2010.
50.
Lindström M. Brand Sense: Sensory Secrets behind the Stuff We Buy. 2nd ed. Kogan Page; 2010.
51.
Stevens M, Industrial Society. How to Be Better at Giving Presentations. Kogan Page [with] the Industrial Society; 1996.
52.
Horner D, Mott G. Accounting for Non-Accountants. 9th ed. Kogan Page; 2013.
53.
Arden P. It’s Not How Good Your Are, It’s How Good You Want to Be. Phaidon; 2003.
54.
Godin S, Godin S. Linchpin. Unabridged. Bolinda Publishing; 2010.
55.
Bridge R. How to Start a Business without Any Money. Ebury Press; 2011.
56.
Branson R. Like a Virgin: Secrets They Won’t Teach You at Business School. Ebury Press; 2013.
57.
Pulizzi J. Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less. McGraw-Hill Education - Europe; 2013.
58.
Chris Anderson. The Long Tail: Why the Future of Business Is Selling Less of More. Hyperion; 2006.
59.
Percy, Larry, Elliott, Richard H. Strategic Advertising Management. 4th ed. Oxford University Press; 2012.
60.
Nicholas Ind. Living the Brand. Kogan Page
61.
Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference. Little, Brown; 2000.
62.
Atrill P, McLaney E. Management Accounting for Decision Makers. 7th edition. Pearson; 2012.
63.
Atrill P, McLaney E. Financial Accounting for Decision Makers. 6th edition. Financial Times/ Prentice Hall; 2011.
64.
Blanchard KH, Johnson S. The One Minute Manager. HarperCollinsBusiness; 1996.
65.
David Boddy. Essentials of Management: A Concise Introduction. 1st edition. Pearson; 2012.
66.
Bernard Burnes. Managing Change. 5th edition. Prentice Hall/Financial Times; 2009.
67.
Dave Chaffey. Digital Marketing: Strategy, Implementation and Practice. 5th edition. Pearson; 5 edition; 2012.
68.
Henry William Chesbrough. Open Innovation: The New Imperative for Creating and Profiting from Technology. Harvard Business School Press; 2003.
69.
Martin Christopher. Logistics and Supply Chain Management. 4th edition. Financial Times Prentice Hall; 2011.
70.
Nick Ellis. Business-to-Business Marketing: Relationships, Networks and Strategies. Oxford University Press; 2010.
71.
Goleman D. Working with Emotional Intelligence. Bantam Books; 2000.
72.
Gummesson E. Total Relationship Marketing: Marketing Strategy Moving from the 4Ps - Product, Price, Promotion, Place - of Traditional Marketing Management to the 30Rs - the Thirty Relationships - of a New Marketing Paradigm. 2nd ed. Butterworth-Heinemann; 2002.
73.
Jones L. Introduction to Business Law. 2nd edition. Oxford University Press; 2013.
74.
Jay Conrad Levinson. Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business. Houghton Mifflin; 2007.
75.
E. J. McLaney. Accounting: An Introduction. Pearson; 2012.
76.
Henry Mintzberg. The Rise and Fall of Strategic Planning. Financial Times Prentice Hall; 2000.
77.
Moller K, Wilson D. Business Marketing: An Interaction and Network Perspective. Springer; 1995.
78.
John A. Tracy. How to Manage Profit and Cash Flow.; 2004.
79.
Godin S. Purple Cow: Transform Your Business by Being Remarkable. Penguin; 2005.
80.
Eisenberg B, Eisenberg J, Davis LT. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing. Thomas Nelson Publishers; 2006.
81.
Kao JJ. Jamming: The Art and Discipline of Business Creativity. Profile Books Ltd; 1997.
82.
Spoelstra J. Ice to the Eskimos: How to Market a Product Nobody Wants. HarperCollins eBooks; 2009.
83.
Collins J. Good to Great. New edition. Cornerstone; 2006.
84.
Covey SR, Merrill AR, Merrill RR. First Things First. Free Press; 2014.
85.
Brian T. The Psychology of Selling. Nightingale Conant; 1995.
86.
Cesari R, Kelly T, Lynch R. Buy Now!: Creative Marketing That Gets Customers to Respond to You and Your Product. John Wiley and Sons Ltd; 2011.
87.
Godin S. All Marketers Are Liars. Penguin Putnam Inc; 2012.
88.
Godin S. Permission Marketing: Turning Strangers into Friends and Friends into Customers. New edition. Simon & Schuster; 2007.
89.
Gitomer JH. The Little Red Book of Selling: 12.5 Principles of Sales Greatness. Bard Press; 2004.
90.
Wiersema F. Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together. New edition. Profile Books Ltd; 2003.
91.
Gad T. 4D Branding: Cracking the Corporate Code of the Network Economy. Pearson Education Limited; 2000.
92.
Butler D. Enterprise Planning and Development. Routledge; 2012.
93.
Dell M. Direct from Dell: Strategies That Revolutionized an Industry. Profile Books Ltd; 2000.
94.
Collins JC. Built to Last: Successful Habits of Visionary Companies. 3rd ed. HarperCollins Publishers Inc; 2002.
95.
Branson R, Mulraney A. Screw It, Let’s Do It. Bolinda Publishing; 2013.
96.
Kelley T, Littman J. The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm. Profile Books; 2004.
97.
Kapferer JN. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. Kogan Page; 2012.
98.
Berkowski G. How to Build a Billion Dollar App: Discover the Secrets of the Most Successful Entrepreneurs of Our Time. Little, Brown Book Group; 2014.
99.
Wipperfurth A. Brand Hijack: Marketing without Marketing. Portfolio; 2006.
100.
Priestley D. Entrepreneur Revolution. John Wiley and Sons Ltd; 2013.
101.
Dickson M, Adamson B. The Challenger Sale: Taking Control of the Customer Conversation. Penguin Putnam Inc; 2013.
102.
Drewniany, Bonnie L., Jewler, A. Jerome. Creative Strategy in Advertising. 10th ed., International ed. Wadsworth Cengage Learning; 2011.
103.
Lindemann, Jan. The Economy of Brands. Palgrave Macmillan; 2010.
104.
keller K. Best Practice Cases in Branding, Strategic Brand Management. 4th edition. Pearson Higher Education; 2014.
105.
Michael Fradette. The Power of Corporate Kinetics. Simon & Schuster; 1998.
106.
C. K. Prahalad, Venkat Ramaswamy. The Future of Competition. Harvard Business School Press
107.
B. C. J. Lievegoed. The Developing Organization. Tavistock Publications; 1973.
108.
Henry Mintzberg. Managers Not MBAs. Financial Times Prentice Hall; 2004.
109.
Arens W, Weigold M, Arens C. Contemporary Advertising: And Integrated Marketing Communications. 14th edition. McGraw-Hill/Irwin; 2012.
110.
Atrill P, McLaney E. Financial Accounting for Decision Makers. 6th edition. Financial Times/ Prentice Hall; 2011.
111.
Atrill P, McLaney E. Management Accounting for Decision Makers. 7th edition. Pearson; 2012.
112.
Brown, Tim, Katz, Barry. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. Harper Business; 2009.
113.
Burlingham B. Small Giants: Companies That Choose to Be Great Instead of Big. Portfolio; 2007.
114.
Kathy Daniels. Employment Law: An Introduction for HR and Business Students. Chartered Institute of Personnel and Development; 3 edition (1 Mar 2012); 2012.
115.
Grant, John. The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions. John Wiley; 2006.
116.
Rahaf Harfoush. Yes We Did! An inside Look at How Social Media Built the Obama Brand (Voices That Matter). 1st edition. New Riders; 2009.
117.
keller K. Best Practice Cases in Branding, Strategic Brand Management. 4th edition. Pearson Higher Education; 2014.
118.
V. Kumar. Customer Relationship Management: Concept, Strategy, and Tools. 2nd edition. Springer; 2012.
119.
Lockwood, Thomas. Design Thinking: Integrating Innovation, Customer Experience and Brand Value. Allworth Press; 2010.
120.
Mintzberg H, Ahlstrand BW, Lampel J. Strategy Safari: The Complete Guide through the Wilds of Strategic Management. 2nd ed. Financial Times Prentice Hall; 2009.
121.
Michael E. Porter. The Competitive Strategy: Techniques for Analysing Industries and Competitors. Free Press; 2004.
122.
Slack N, Chambers S, Johnston R. Operations Management. 7th edition. FT Prentice Hall; 2013.
123.
John Bessant, Tidd J. Managing Innovation: Integrating Technological, Market and Organizational Change. 5th edition. John Wiley & Sons; 2013.
124.
Thompson AA, Peteraf MA, Gamble J, Strickland AJ, Janes A, Sutton C. Crafting and Executing Strategy: The Quest for Competitive Advantage : Concepts and Cases. European edition. McGraw-Hill; 2013.
125.
Van Weele AJ. Purchasing and Supply Chain Management: Analysis, Strategy, Planning and Practice. 5th edition. Cengage Learning; 2010.
126.
Bettina Von Stamm. Managing Innovation, Design and Creativity. John Wiley and Sons Ltd; 2008.
127.
Chun Wei Choo. The Knowing Organization: How Organisations Use Information to Construct Meaning, Create Knowledge and Make Decisions. Oxford University Press; 2005.
128.
Kofman F. Conscious Business: How to Build Value through Values. Sounds True; 2006.
129.
Morgan G. Images of Organization. Updated ed. Sage Publications; 2007.
130.
Holden J. The Selling Fox: A Field Guide for Dynamic Sales Performance. John Wiley & Sons; 2008.
131.
Pine BJ, Gilmore JH. The Experience Economy. Updated ed. Harvard Business; 2011.
132.
Ries A, Trout J, Gardner G, Kotler P. Positioning: The Battle for Your Mind. McGraw-Hill Education on Brilliance Audio; 2014.
133.
Carter S, Jones-Evans D. Enterprise and Small Business: Principles, Practice and Policy. 3rd Revised edition. Pearson Education Limited; 2012.
134.
Burns P. Corporate Entrepreneurship: Innovation and Strategy in Large Organizations. 3rd Revised edition. Palgrave Macmillan; 2012.
135.
Bridge S, O’Neill K, Cromie S. Understanding Enterprise, Entrepreneurship and Small Business. 2nd Revised edition. Palgrave Macmillan; 2003.
136.
De Geus AP, Senge PM. The Living Company: Growth Learning and Longevity in Business. Nicholas Brealey Publishing; 1997.
137.
Katzenbach JR. Peak Performance: Aligning the Hearts and Minds of Your Employees. Harvard Business School Publishing; 2000.
138.
McQuarrie EF. The Market Research Toolbox: A Concise Guide for Beginners. 3rd Revised edition. SAGE Publications Inc; 2011.
139.
Jaffee D. Organization Theory: Tension and Change. McGraw Hill; 2001.
140.
Kaufman J. The Personal MBA: A World-Class Business Education in a Single Volume. Penguin Books Ltd; 2011.
141.
Hsieh T. Delivering Happiness: A Path to Profits, Passion and Purpose. Little, Brown & Company; 2012.