[1]
Alexander Osterwalder 2010. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons.
[2]
Arden, P. 2003. It’s not how good your are, it’s how good you want to be. Phaidon.
[3]
Arden, P. 2006. Whatever you think, think the opposite. Penguin.
[4]
Arens, W. et al. 2012. Contemporary Advertising: And Integrated Marketing Communications. McGraw-Hill/Irwin.
[5]
Atrill, P. and McLaney, E. 2011. Financial Accounting for Decision Makers. Financial Times/ Prentice Hall.
[6]
Atrill, P. and McLaney, E. 2011. Financial Accounting for Decision Makers. Financial Times/ Prentice Hall.
[7]
Atrill, P. and McLaney, E. 2012. Management Accounting for Decision Makers. Pearson.
[8]
Atrill, P. and McLaney, E. 2012. Management Accounting for Decision Makers. Pearson.
[9]
Atrill, Peter and McLaney, E. J. 2013. Accounting and finance for non-specialists. Financial Times/Prentice Hall.
[10]
B. C. J. Lievegoed 1973. The developing organization. Tavistock Publications.
[11]
Bangs, D.H. 1993. The First 12 months: a complete start-up guide for entrepreneurs. Kogan Page.
[12]
Barrow, Colin et al. 2012. The business plan workbook. Kogan Page.
[13]
Berkowski, G. 2014. How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time. Little, Brown Book Group.
[14]
Bernard Burnes 2009. Managing change. Prentice Hall/Financial Times.
[15]
Bettina Von Stamm 2008. Managing Innovation, Design and Creativity. John Wiley and Sons Ltd.
[16]
Bichard, E. and Cooper, C. 2008. Positively Responsible: How Business Can Save the Planet. Butterworth-Heinemann.
[17]
Blanchard, K.H. and Johnson, S. 1996. The one minute manager. HarperCollinsBusiness.
[18]
Brand Republic - Advertising, media, marketing and PR news & jobs: http://www.brandrepublic.com/.
[19]
Branson, R. 2013. Like a Virgin: Secrets They Won’t Teach You at Business School. Ebury Press.
[20]
Branson, R. 2009. Losing My Virginity: The Autobiography. Ebury Press.
[21]
Branson, R. and Mulraney, A. 2013. Screw It, Let’s Do It. Bolinda Publishing.
[22]
Brian, T. 1995. The Psychology of Selling. Nightingale Conant.
[23]
Bridge, R. 2011. How to Start a Business without Any Money. Ebury Press.
[24]
Bridge, S. et al. 2003. Understanding Enterprise, Entrepreneurship and Small Business. Palgrave Macmillan.
[25]
Brown, Tim and Katz, Barry 2009. Change by design: how design thinking transforms organizations and inspires innovation. Harper Business.
[26]
Burke, R. and Burke, R. 2006. Entrepreneurs toolkit ; Small business entrepreneur: guide to running a small business. Burke.
[27]
Burlingham, B. 2007. Small giants: companies that choose to be great instead of big. Portfolio.
[28]
Burns, P. 2012. Corporate Entrepreneurship: Innovation and Strategy in Large Organizations. Palgrave Macmillan.
[29]
Business and self-employed - GOV.UK: https://www.gov.uk/business.
[30]
Businessballs: http://www.businessballs.com/.
[31]
Butler, D. 2012. Enterprise Planning and Development. Routledge.
[32]
C. K. Prahalad and Venkat Ramaswamy The Future of Competition. Harvard Business School Press.
[33]
Campaign - website for brands, ad agencies & to watch ads: http://www.campaignlive.co.uk/.
[34]
Carnegie, D. 2013. How to Win Friends and Influence People. Important Books.
[35]
Carter, S. and Jones-Evans, D. 2012. Enterprise and Small Business: Principles, Practice and Policy. Pearson Education Limited.
[36]
Cesari, R. et al. 2011. Buy Now!: Creative Marketing That Gets Customers to Respond to You and Your Product. John Wiley and Sons Ltd.
[37]
Chris Anderson 2006. The Long Tail: Why the future of business is selling less of more. Hyperion.
[38]
Chun Wei Choo 2005. The Knowing Organization: how organisations use information to construct meaning, create knowledge and make decisions. Oxford University Press.
[39]
Collins, J. 2006. Good to Great. Cornerstone.
[40]
Collins, J.C. 2002. Built to Last: Successful Habits of Visionary Companies. HarperCollins Publishers Inc.
[41]
Companies House: http://www.companieshouse.gov.uk/.
[42]
Covey, S.R. et al. 2014. First Things First. Free Press.
[43]
Dave Chaffey 2012. Digital Marketing: Strategy, Implementation and Practice. Pearson.
[44]
Dave Chaffey 2012. Digital Marketing: Strategy, Implementation and Practice. Pearson; 5 edition.
[45]
David Boddy 2012. Essentials of Management: A Concise Introduction. Pearson.
[46]
De Geus, A.P. and Senge, P.M. 1997. The Living Company: Growth Learning and Longevity in Business. Nicholas Brealey Publishing.
[47]
Dell, M. 2000. Direct from Dell: Strategies That Revolutionized an Industry. Profile Books Ltd.
[48]
Dickson, M. and Adamson, B. 2013. The Challenger Sale: Taking Control of the Customer Conversation. Penguin Putnam Inc.
[49]
Drewniany, Bonnie L. and Jewler, A. Jerome 2011. Creative strategy in advertising. Wadsworth Cengage Learning.
[50]
E. J. McLaney 2012. Accounting: An introduction. Pearson.
[51]
Eisenberg, B. et al. 2006. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing. Thomas Nelson Publishers.
[52]
Fisher, R. 2013. Getting to Yes. Yuan Liu/Tsai Fong Books.
[53]
Gad, T. 2000. 4D Branding: Cracking the Corporate Code of the Network Economy. Pearson Education Limited.
[54]
Gary Jones 1991. Starting up. Pitman.
[55]
Gillian Clegg and Colin Barrow 1984. How to Start and Run Your Own Business. Palgrave Macmillan.
[56]
Gitomer, J.H. 2004. The Little Red Book of Selling: 12.5 Principles of Sales Greatness. Bard Press.
[57]
Gitomer, J.H. 2008. The Sales Bible: The Ultimate Sales Resource. Wiley india Pvt. Ltd.
[58]
Gladwell, Malcolm 2000. The tipping point: how little things can make a big difference. Little, Brown.
[59]
Godin, S. 2012. All Marketers are Liars. Penguin Putnam Inc.
[60]
Godin, S. 2007. Permission Marketing: Turning Strangers into Friends and Friends into Customers. Simon & Schuster.
[61]
Godin, S. 2005. Purple cow: transform your business by being remarkable. Penguin.
[62]
Godin, S. 2008. Tribes: we need you to lead us. Piatkus.
[63]
Godin, S. and Godin, S. 2010. Linchpin. Bolinda Publishing.
[64]
Goleman, D. 2000. Working with Emotional Intelligence. Bantam Books.
[65]
Grant, John 2006. The brand innovation manifesto: how to build brands, redefine markets and defy conventions. John Wiley.
[66]
Gummesson, E. 2002. Total relationship marketing: marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm. Butterworth-Heinemann.
[67]
Heather Townsend 2011. The Financial times guide to business networking. Financial Times Prentice Hall.
[68]
Heather Townsend 2011. The Financial times guide to business networking. Financial Times Prentice Hall.
[69]
Henry Mintzberg 2004. Managers not MBAs. Financial Times Prentice Hall.
[70]
Henry Mintzberg 2000. The Rise and Fall of Strategic Planning. Financial Times Prentice Hall.
[71]
Henry William Chesbrough 2003. Open Innovation: The new imperative for creating and profiting from technology. Harvard Business School Press.
[72]
Holden, J. 2008. The Selling Fox: A Field Guide for Dynamic Sales Performance. John Wiley & Sons.
[73]
Horner, D. and Mott, G. 2013. Accounting for non-accountants. Kogan Page.
[74]
Hsieh, T. 2012. Delivering Happiness: A Path to Profits, Passion and Purpose. Little, Brown & Company.
[75]
Ian Chaston 2000. Entrepreneurial marketing. Macmillan Business.
[76]
Ian Chaston and Terry Mangles 2002. Small Business Marketing Management. Palgrave Macmillan.
[77]
Jaffee, D. 2001. Organization theory: tension and change. McGraw Hill.
[78]
Jay Conrad Levinson 2007. Guerrilla Marketing: Easy and inexpensive strategies for making big profits from your small business. Houghton Mifflin.
[79]
John A. Tracy 2004. How to manage profit and cash flow.
[80]
John Bessant and Tidd, J. 2013. Managing Innovation: Integrating Technological, Market and Organizational Change. John Wiley & Sons.
[81]
John C. Lambden 1993. Small business finance. Pitman.
[82]
Johnson, L. 2013. Start it Up: Why Running Your Own Business is Easier Than You Think. Penguin Putnam Inc.
[83]
Jones, D. 2011. Who Cares Wins: Why Good Business Is Better Business. FT Press.
[84]
Jones, L. 2013. Introduction to Business Law. Oxford University Press.
[85]
Kao, J.J. 1997. Jamming: The Art and Discipline of Business Creativity. Profile Books Ltd.
[86]
Kapferer, J.-N. 2012. The new strategic brand management: advanced insights and strategic thinking. Kogan Page.
[87]
Kathy Daniels 2012. Employment Law: An Introduction for HR and business students. Chartered Institute of Personnel and Development; 3 edition (1 Mar 2012).
[88]
Katzenbach, J.R. 2000. Peak Performance: Aligning the Hearts and Minds of Your Employees. Harvard Business School Publishing.
[89]
Kaufman, J. 2011. The Personal MBA: A World-class Business Education in a Single Volume. Penguin Books Ltd.
[90]
keller, K. 2014. Best Practice Cases in Branding, Strategic Brand Management. Pearson Higher Education.
[91]
keller, K. 2014. Best Practice Cases in Branding, Strategic Brand Management. Pearson Higher Education.
[92]
Kelley, T. and Littman, J. 2004. The art of innovation: lessons in creativity from IDEO, America’s leading design firm. Profile Books.
[93]
Ken Robinson - Schools kill creativity: http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.
[94]
Kirschner, R. 2010. How to Click with People: Building the Personal Side of Business. Hyperion.
[95]
Kofman, F. 2006. Conscious business: how to build value through values. Sounds True.
[96]
Lindemann, Jan 2010. The economy of brands. Palgrave Macmillan.
[97]
Lindström, M. 2010. Brand sense: sensory secrets behind the stuff we buy. Kogan Page.
[98]
Lockwood, Thomas 2010. Design thinking: integrating innovation, customer experience and brand value. Allworth Press.
[99]
Marketing Week - Marketing Jobs & Marketing News - Media, Advertising, Brands: http://www.marketingweek.co.uk/.
[100]
Martin Christopher 2011. Logistics and supply chain management. Financial Times Prentice Hall.
[101]
Mathis, B. 2013. Agile Project Management for Beginners: Mastering the Basics with Scrum. Amazon Media.
[102]
McQuarrie, E.F. 2011. The Market Research Toolbox: A Concise Guide for Beginners. SAGE Publications Inc.
[103]
Michael E. Porter 2004. The Competitive Strategy: Techniques for analysing industries and competitors. Free Press.
[104]
Michael Fradette 1998. The power of corporate kinetics. Simon & Schuster.
[105]
Michael Harker et al. 2012. Marketing: An Introduction. Pearson.
[106]
Mintzberg, H. et al. 2009. Strategy safari: the complete guide through the wilds of strategic management. Financial Times Prentice Hall.
[107]
Moller, K. and Wilson, D. 1995. Business Marketing: An Interaction and network perspective. Springer.
[108]
Morgan, A. 2009. Eating the big fish: how challenger brands can compete against brand leaders. Wiley.
[109]
Morgan, G. 2007. Images of organization. Sage Publications.
[110]
Nicholas Ind Living the Brand. Kogan Page.
[111]
Nick Ellis 2010. Business-to-business marketing: Relationships, networks and strategies. Oxford University Press.
[112]
Ohai, T. and Lambert, B. 2011. Sales Chaos: Using Agility Selling to Think and Sell Differently. Pfeiffer & Company.
[113]
Patricia Clayton and Clayton, P. The Sunday Times Business Enterprise Guide: Forming a Limited Company - A practical guide to legal requirements and procedures. Kogan Page Ltd.
[114]
Percy, Larry and Elliott, Richard H. 2012. Strategic advertising management. Oxford University Press.
[115]
Peter F. Drucker 1990. Managing the non-profit organization. Butterworth-Heinemann.
[116]
Pine, B.J. and Gilmore, J.H. 2011. The experience economy. Harvard Business.
[117]
Priestley, D. 2013. Entrepreneur Revolution. John Wiley and Sons Ltd.
[118]
Pulizzi, J. 2013. Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less. McGraw-Hill Education - Europe.
[119]
Rahaf Harfoush 2009. Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter). New Riders.
[120]
Record, M. 1997. Preparing a business plan: how to lay the right foundations for business success. How To Books.
[121]
Ries, A. et al. 2014. Positioning: The Battle for Your Mind. McGraw-Hill Education on Brilliance Audio.
[122]
Ries, E. 2011. The lean startup: how constant innovation creates radically successful businesses. Portfolio Penguin.
[123]
Rory Sutherland: Life lessons from an ad man | Talk Video | TED.com: http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.
[124]
Ryan, Damian and Jones, Calvin 2012. Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page.
[125]
Safko, L. 2012. The social media bible: tactics, tools and strategies for business success. Wiley.
[126]
Semler, R. 1999. Maverick!: the success story behind the world’s most unusual workplace. Arrow.
[127]
Sibbet, D. 2010. Visual meetings: how graphics, sticky notes, & idea mapping can transform group productivity. Wiley.
[128]
Sissors, Jack Z. 2010. Advertising media planning. McGraww Hill.
[129]
Slack, N. et al. 2013. Operations Management. FT Prentice Hall.
[130]
Southon, M. and West, C. 2008. The Beermat Entrepreneur: Turn Your Good Idea into a Great Business. Pearson Education Limited.
[131]
Spoelstra, J. 2009. Ice to the Eskimos: How to Market a Product Nobody Wants. HarperCollins eBooks.
[132]
Steven M. Bragg 2006. Accounting and finance for your small business. John Wiley.
[133]
Stevens, M. and Industrial Society 1996. How to be better at giving presentations. Kogan Page [with] the Industrial Society.
[134]
Thompson, A.A. et al. 2013. Crafting and executing strategy: the quest for competitive advantage : concepts and cases. McGraw-Hill.
[135]
V. Kumar 2012. Customer Relationship Management: Concept, Strategy, and Tools. Springer.
[136]
Van Weele, A.J. 2010. Purchasing and Supply Chain Management: Analysis, Strategy, Planning and Practice. Cengage Learning.
[137]
Wiersema, F. 2003. Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together. Profile Books Ltd.
[138]
William D. Bygrave 2010. Entrepreneurship. Wiley.
[139]
Williams, S. 2014. The Financial Times Guide to Business Start Up 2014: The Most Comprehensive Annually Updated Guide for Entrepreneurs. FT Publishing International.
[140]
Wipperfurth, A. 2006. Brand hijack: marketing without marketing. Portfolio.
[141]
Shareholder’s agreement and the Articles.